Will Generative AI kill SEO Marketing?

What will happen to SEO marketing when AI kills search engines?

Artificial intelligence is revolutionizing our world. Generative AI, such as ChatGPT, is becoming our virtual assistant. We use artificial intelligence to solve coding problems or to write a heartfelt message for a friend. A distinctive feature of AI chatbots is that they offer personalized results. Why would you want to go through a page of websites when you can just ask a chatbot for everything you want?. One of the big tech titans claims that in the future, AI will develop to the point that people will no longer use search engines. Witnessing the rapid growth of generative AI, one cannot avoid the inevitable question: How will this affect SEO marketing and organic traffic?

With great changes comes great…worry

Dominant search engines such as Google and Bing are investing in AI. Google launched Bard, a conversational generative AI chatbot. In addition, it aims to integrate AI into its search engine to display user-driven results. Search engines are shifting their focus from keywords to user intentions. People are less likely to be encouraged to navigate through a page full of blue links when they can easily ask AI for a personalized response. For example, When a user types their question into Google search AI, it generates a summary featuring a few webpages. The summary will most likely include what the users were looking for and allow them to add extra detail if necessary. The outcome result will occupy a significant amount of the result page. This means that normal search results will most likely be ignored.

Here is what SEO experts think:

So, what should you do as an SEO marketer or expert? AI is changing the way people search for information. The rapid development of generative AI makes it difficult to give an absolute answer. However, SEO professionals are striving to figure out how to deal with this huge transition. One of the vital parameters that SEO experts need to consider are search intent and authority. Posting generic data on your website will not work. It is strongly advised that you present more and better data. This is accomplished by ensuring that your content is specialized and unique to your target audience. It increases the likelihood of it appearing in an AI search.

Some experts predict that Google's guidelines will change in the future, so buckle up and get ready! The best thing you can do for now is to follow Google E.E.A.T. and prepare for new algorithms. However, in this blog, we gathered tips from different experts that will help you differentiate your content:

• Master typical authority (cover your topic from all angles).

• Back up your content with links.

• Be relevant (add a sense of belonging to your content).

• Keep up-to-date with Google guidelines.